Couturier Seema Gujral paints a canvas focussing on the woman of today. This new collection is inspired by the Seema Gujral woman who sings her own tune and lives by her own rules. This is an eternal love story, seen across the beautiful Italian riviera traveling right back to our roots in mainland India.
Fiori is the tale of the millennial bride, her sisters and her friends. With a continuing effort to create collectible ensembles for the bride, it is now time to focus on a segment as important as the bride and the groom, the extended family, the sisters, the friends and the bridesmaids. Keeping with the signature aesthetics and design sensibility of Seema Gujral, a new selection of Shararas has been designed for the festive and wedding season. Each piece is created to become an heirloom, for the woman of today, a woman who wants to start her own set of traditions to match those of her mothers and grandmothers, a woman who takes style seriously and wants modern ensembles that still hold the charm of erstwhile couture. This new-age girl is all about ease and comfort paired with glamor and mystique.
This collection showcases handcrafted, intricate embroidery work using pearls, beads, sequins, crystals, thread work, mirror work and heavy applique motifs. With stunning embellishments, bold floral motifs and multi coloured, three-dimensional embroidery, every piece is unique and striking. Though the silhouettes are seemingly traditional, these outfits are for the contemporary woman of today. With plenty of sheen and glamor, these ensembles include accents like off shoulder, low backs, hi-low jackets, peplum tops, hallmarks of looks created exclusively across all Seema Gujral collections. Keeping the personality of the modern woman in mind, the color palette has been kept neutral, from creams to dusty colors transitioning into deeper tones for evening soirees.
About Seema Gujral
Seema Gujral was a dreamer since childhood and wanted to carve a niche for herself in a profession where she could express her creativity. Her self-taught skill of pattern making and draping and endeavor to achieve the synthesis of popular and avant-garde aesthetics, enabled her to start her love affair with design when she started her production house, Iris in 1995 with a team of only three people. The brand consistently flourished and Seema forayed into embroidered garments, which was met with rave reviews from her existing customers, friends and family. Thus began Seema’s journey to fame, successfully delivering bespoke designs to Indian Market for the past 25 years. She found inspiration in her roots and strived to infuse classic traditional charm in all her designs. Her design aesthetic combines fashion with organic detailing and sustainability. Her brand stands true to her commitment to revive, sustain and empower the Indian forms of art and textiles, thereby demonstrating a brand with a conscience.
In the following years, she unveiled her first flagship store in Noida in 2010 which houses over 1500 of the country’s most talented craftspeople. The label has a strong global presence both offline and online and her collections are exhibited across luxury multi-brand platforms like Ogaan, Carma, Aza, Pernia’s Pop-up Shop and Ensemble. The brand has also established brick and mortar stores in the US, UK, and Canada to cater to its huge client base overseas.Her designs are a reflection of her unique vision that sets her apart from the ordinary. The ethereal outfits come to life as each ensemble is meticulously handcrafted, with prime focus on details and upholding the consistency of her craft. Her design process begins with creating the brand’s signature colour palette and rich hues, she then works on a swatch of embroidery first, making it into stencils for the entire garment, which are then transformed to a one-of-a-kind couture piece. Her outfits are considered to be timeless yet defined by a fresh and modern mark. Each piece undergoes couture craftsmanship and experienced hand finishing until it arrives at an elegant perfection.
With a unique quest to revolutionize Indian couture, Seema Gujral’s designs are a reflection of India’s art and culture. Her visionary ensembles stem from a harmonious amalgamation of modern perspective and heritage craftsmanship. The entire collection weaves an alluring story through the impeccably handcrafted outfits. Made with the finest of fabrics, each garment is tailored to perfection for the bride-to-be. A deep commitment towards the art, extraordinary craftsmanship, and an unmatched measure of love that goes into making her gorgeous designs makes Seema Gujral a leading name in her field
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