Couturier Seema Gujral launches ‘Samode’, the much awaited bridal collection to add that extra glam to your wedding and festive wardrobe. With bright and bold colours dominating the wedding market the latest collection has a mix of vibrant Indian tones and her signature neutrals so there’s something in store for everyone. This collection showcases handcrafted, intricate embroidery work using zardozi, pearls, beads, sequins, crystals, thread work, gota patti embroidery, mirror work and heavy appliqué motifs. With stunning embellishments, bold floral motifs and multi coloured, three-dimensional embroidery, every piece is exclusive and striking. Keeping the traditions and personality of the modern woman in mind, the colour palette has been kept bright in addition to the jewel tones. The designs in this collection, spell clean lines where old world charm merges seamlessly with nouveau Indian grandeur. The brand creates couture diffusion, which is Indian in sensibility yet international in quality and finesse.
The brand’s USP lies in fine, intricate embroidery, stylizing and attention to detail, culminating into a classic and elegant style in women’s couture.With a perfect balance of charm and elegance, traditional silhouettes, Seema Gujral’s ‘Samode’ collection truly celebrates the essence of the season. The silhouettes for the season are sleek glamorous blouses and voluminous lehengas and more, which are most flattering on Indian shapes. Greater effects have been applied by the entire design team to elevate the fittings of each ensemble, so the wearer enjoys the glamour & wearability of each piece. Samode is the true celebration of love, light and life itself and most of all embodies happiness. Speaking about her latest bridal collection, Couturier Seema Gujral said “I am very excited to showcase my bridal and winter collection ‘Samode’ . Through this collection I have tried to express my love for Indian royalty through elaborate embroideries and intricate craftsmanship making each piece timeless. The collection also inspired me to find the light we all carry within, there is a certain sense of joy and happiness in each garment and that is what Samode exemplifies.”
About Seema Gujral Seema Gujral was a dreamer since childhood and wanted to carve a niche for herself in a profession where she could express her creativity. Her self-taught skill of pattern making and draping and endeavor to achieve the synthesis of popular and avant-garde aesthetics, enabled her to start her love affair with design when she started her production house, Iris in 1995 with a team of only three people. The brand consistently flourished and Seema forayed into embroidered garments, which was met with rave reviews from her existing customers, friends and family. Thus, began Seema’s journey to fame, successfully delivering bespoke designs to Indian Market for the past 25 years. She found inspiration in her roots and strived to infuse classic traditional charm in all her designs. Her design aesthetic combines fashionable with organic detailing and sustainability. Her brand stands true to her commitment to revive, sustain and empower the Indian forms of art and textiles, thereby demonstrating a brand with a conscience.
In the following years, she unveiled her first flagship store in Noida in 2010 which houses over 150 of the country’s most talented craftspeople. The label has a strong global presence both offline and online and her collections are exhibited across luxury multi-brand platforms like Ogaan, Carma, Aza, Pernia’s Pop-up Shop and Ensemble. The brand has also established brick and mortar stores in the US, UK, and Canada to cater to its huge client base overseas. Her designs are a reflection of her unique vision that sets her apart from the ordinary.
The ethereal outfits come to life as each ensemble is meticulously handcrafted, with prime focus on details and upholding the consistency of her craft. Her design process begins with creating the brand’s signature colour palette and rich hues, she then works on a swatch of embroidery first, making it into stencils for the entire garment, which are then transformed to a one-of-a-kind couture piece. Her outfits are considered to be timeless yet defined by a fresh and modern mark. Each piece undergoes couture craftsmanship and experienced hand finishing until it arrives at an elegant perfection. With a unique quest to revolutionize Indian couture, Seema Gujral’s designs are a reflection of India’s art and culture. Her visionary ensembles stem from a harmonious amalgamation of modern perspective and heritage craftsmanship. The entire collection weaves an alluring story through the impeccably handcrafted outfits. Made with the finest of fabrics, each garment is tailored to perfection for the bride-to-be. A deep commitment towards the art, extraordinary craftsmanship, and an unmatched measure of love that goes into making her gorgeous designs makes Seema Gujral a leading name in her field.
Recommended for you
