Taking you to a mystical world of flowers and the beauty of weddings, Bhumika Sharma’s new collection is all set to mesmerise young brides with their gorgeous bridal wear concept – ‘Zoya Bahaar’. Inspired by rich prints and patterns, Bhumika Sharma has curated 3 distinct prints – Bahaar, Tara and Nurekha.
Weaving a beautiful combination of light and unconventional floral designs, the Bhaar Print is an ode to the fresh and happy colours of Spring and Summer. “With fuschia red prints, motifs and intricate embriodery, the Bahaar Print is like a garden put together in an outfit. Light and breezy yet gorgeous”shares Bhumika. Tara Print on the other hand is inspired by the ‘circle print’ – a very important concept of The Mandala art.
The Urekha Print refers to line work incorporated in the collection in a subtle and unique way. Each of these prints blend geometry with floral designs and vibrants colours creating a whimsical, chic and summer festive vibe. Designed keeping young brides in mind, the collection features Drape sarees, crepe sets, anarkalis and sharara sets along with signature elements like broad exaggerated belts, embroidered waistlines with geometric patterns and prints.
Speaking about incorporating a fresh look for young brides, Bhumika Sharma shares, “Times & trends have changed and a lot of brides now prefer to opt for a more minimalist look. Our team has worked very hard to conceptualise a fresh floral look inspired by whimsical gardens. Everything right from the materials to prints, patterns, embroidery and colours has been designed keeping in mind the floral concept.
Moreover, the fuschia colours and combinations of reds, orange, pinks and dusty nudes are very subtle, classy and yet chic – something every bride would be comfortable in while looking absolutely stunning on the biggest day of her life.”
Introducing the perfect blend between minimalism and colour, Bhumika Sharma’s ‘Zoya Bahaar’ collection celebrates comfortable outfits and fresh looks. It would be no surprise to see how this gorgeous collection becomes every bride’s favourite.Launching today on www.bhumikasharma.in, shipping across the globe. This collection is also available at Aza, Ogaan ,Pernia’s Pop-Up Shop , One Couture , Elahe Hyderabad & Elahe Calcutta, Ogaan, Aashni and Co, Vesimi & many more.
