The FENDI Women’s Spring/Summer 2019 advertising campaign pays homage to FENDI’s daring creativity and perfectly embodies the modern, exotic and pragmatic feeling of the collection.
The new advertising campaign features three among the top sought after models of the moment who walked the FENDI Spring/Summer 2019 catwalk: Kaia Gerber, Adut Akech, and Anok Yai, shot by Karl Lagerfeld in very strong poses.
The set of the campaign takes inspiration from FENDI’s headquarters in Rome and acts as a modern frame for the new collection whilst expressing the Maison’s DNA and emblematic Romanity.
“Karl was very much inspired by our stairs at Palazzo della Civiltà Italiana in Rome. It’s like a mini version of the beautiful stairs, a kind of metaphysical idea of that”, states Silvia Venturini Fendi.
Entwined in an urban jungle, the contemporary mood of the collection delights in the symmetries of the natural world and of utilitarian romance. The codes of fine craftsmanship and the graphic heritage swirl in a silhouette featuring iridescent silk dresses, double corsets, refracted furs and full skirts, as well as jackets, parkas and fluid blousons with gathered patch pockets and ruched sleeves in embossed FF logo leather, summer wool, or PVC. Garments are engineered for an evocative, feminine line made of looking-glass transparencies, airy perforations and tessellated patterns in circles of flora and fauna. The colour palette is mineral, made of sage, cognac, burgundy, tangerine, optic white, denim and sand tones.
The accessories follow the flow of the shooting and feature the iconic Peekaboo bag in different sizes, from the Peekaboo X-Lite to new versions protected by the DeFender waterproof cover. Giant pockets invade the entire category with pouches for phone and coins that pepper Peekaboo bags, as well as practical belts and Strap You. The legendary Baguette returns in a new oversized shape with ultralight and soft embossed FF logo leather or in denim with colour-contrasting profiles. The DeFender sunglasses and FENDIRAMA optical frames, together with chockers and ear-cuffs embellished by vintage flower décors or sparkling crystals, flawlessly complete every look. The FFreedom shoes – satin pumps or high-tech sandals – add a final twist with their glamorous and hyper-feminine allure.
Photographer: Karl Lagerfeld
W’S Model: Kaia Gerber
W’S Model: Adut Akech
W’S Model: Anok Yai
Hair: Sam McKnight
Make up: Peter Philips