Launching exclusively first at Shyamal and Bhumika’s Hyderabad store, The
Wedding Couture Collection 2022 by the iconic couturiers is a beautiful line of
hand-embroidered masterpieces, designed using age-old craft techniques in the
most unusual mix of silhouettes and colours. The duo’s deep-rooted reverence for
the rich culture and heritage of the Indian sub-continent shines through this
season.
Encouraged
by a festive mood the couturiers have sought inspiration from nature, our
history and traditions, ancient architecture, splendor of the royal courts,
museums, rare private collections and antique markets.The new line transports
you to a world of fantasy and celebrations for the bride and
groom.
Festive
Indian couture is incomplete without beautiful hand embroideries, hand weaving
and surface textures. Exquisite surface ornamentation in lush colours with a
touch of sparkle, blossoming florals, heritage architectural details like
jharokhas, beautiful jaalees, regal jewellery patterns, jade chandeliers, wood
carving patterns from old havelis are visible in the artwork of this collection.
Passionate about nurturing craft, while designing indigenously crafted
collections, the couturiers have used age-old craft techniques like aari,
zardosi in threads of vintage rose and antique finish gold. The embellishments
evolved as we experimented mixing various age old techniques onto one single
outfit. A mix of different crafts and embroideries remains the focus of the
surface ornamentation, vintage gold dori marodi, layers of shimmer sequining,
glass beads and handcrafted silk threads embellished with crystals in varied
hues.
The collection includes some exceptional silhouettes like kalidaar gherdaar lehengas, trailing head veils, fitted cholees, dramatic hemlines, edwardian sleeves, semi constructed saris, kalidaar kurtas, draped cowls, straight fit kameez with fitted churidaars, classic shararas accessorised with charming embroidered belts, clutch bags and batwas.
Drawing
inspirations from period costumes the menswear includes Sherwanis teamed with
trousers & fitted churidaars, classic sherwanis with kalidaar kurtas,
bandhgalas, varied jacket lengths, mens bundee jackets and elegant
kurtas.
With
an emphasis on sustainable, eco-friendly and handwoven collections the designers
have lustrous raw silks, hand-woven matka silks, sheer silk organza, tulle along
with some hand dyed velvets for a touch of opulence. Flaming red, emerald-green,
vintage-rose, powder-blue, almond-beige, ivory, tones of green like moss &
fennel, ruby-red, shell-pink, royal-blue, jade-green, raspberry and cherry tones
are some of the colours used in the collection.
While
designing history inspired Indian wear collections Shyamal & Bhumika keep in
mind a real person and the relevance of their designs in today’s day and age.
There is an attempt to give a feel of an era and yet not have the outfits look
like costumes.
On this exciting occasion, the celebrated couturier duo add, “We are delighted to launch our latest Wedding Couture 2022 collection in Hyderabad with none other than our royal muse, Aditi Rao Hydari. Since our new collection symbolizes majestic grandeur, it feels very organic to launch first in the stunning royal city of Hyderabad with the lovely Aditi Rao Hydari, of royal lineage herself. We invite our patrons to our beautiful new showcase and look forward to launching the collection next in our Delhi, Ahmedabad, Mumbai and LA, USA stores.”
About Shyamal and Bhumika:
Established in the year 2003, SHYAMAL & BHUMIKA, today is one of India’s leading fashion houses. Shyamal and Bhumika seek inspiration from the rich Indian heritage & history from the ancient culture and use its precious crafts and artisan techniques to create couture collections relevant to the modern day sensibilities.
Bhumika’s passion for textiles and fashion led her to study fashion design at the National Institute of Fashion Technology (NIFT). The brand SHYAMAL & BHUMIKA remains faithful to its vision of ‘India to the World’ using fashion as a medium to connect global audiences through the rich and glorious crafts and artisan techniques of India. This only proves true with over three million followers on social media.
Globetrotting and powerful, feminine and sophisticated, immensely proud of their roots is how Shyamal and Bhumika describe their muse. Many celebrities like Alia Bhatt, Deepika Padukone, Esha Gupta, Jacqueline Fernandez, Katrina Kaif, Kareena Kapoor Khan, Sonam Kapoor, Kangana Ranaut, Kajol, etc. have been spotted in outfits from Shyamal and Bhumika.
