Indian-American Content Creator Shivani Bafna recently made her debut at the Cannes Film Festival 2023 and walked the red carpet in style. Her appearance was nothing short of luxurious, and I thought you might be interested to hear all about it.
Shivani’s outfit for the event was a statement gown designed by Vaishali S. She believes Vaishali’s construction and creativity are unparalleled. The stunning red creation combines elegance, grace, and a touch of boldness. It captures the essence of classic sophistication while also reflecting a modern twist. Shivani styled herself with the help and input of her friends, family, and colleagues who shared their opinions through countless “what do you think” Whatsapps!
One of the unique elements of Shivani’s ensemble was a DIY-ed clutch featuring a QR code. When scanned, the code takes audiences to a letter she wrote. In this heartfelt letter, she shares her feelings about being on the red carpet and hopes that her message resonates with the audience, going beyond surface-level fashion. Earrings are Anayah jewelry. And the tennis bracelet is her own.
Shivani is a 2nd generation Indian American influencer with over 1 million followers across platforms, an entrepreneur and a TEDx presenter who continues to make waves in the world, online and offline.
Whether it’s interviewing 200+ Bollywood celebrities for the “Asian Variety Show” that is watched by millions or working with 100+ MNC brands to reach their marketing goals, Shivani’s USP is her ability to weave in authentic storytelling in everything she does.
With 600K followers on Instagram, Shivani has an average engagement rate of 8.36%, 3M average weekly reach, 400k average views on reels, 100k average views on stories, and 10M average weekly impressions.
After interning at MissMalini at 18, Shivani discovered that there was a world beyond medicine and engineering. Despite having zero connections or leads in the entertainment industry, she was determined to forget a unique path and share her journey along the way.
After graduating from the University of Michigan in 2018, Shivani moved to Mumbai by herself as a 22-year-old and worked as a TV show host, news anchor, model and voice-over artist. These different experiences were captured in pictures, videos, and captions shared on her Instagram and YouTube pages.
After a viral Bollywood Paris proposal in February 2020, Shivani amassed 100K Instagram followers who adored her relationship with Shyam and videos with her family.
In January 2021, Shivani gave her first TEDX talk, sharing the key lessons that got her to the TEDx stage.
From 2021-2023, Shivani attended the New York Indian Film Festivals, gave a keynote speech at the Brown Girl Magazine summit, spoke at countless notable university panels and was flown to Paris in partnership with Garnier.
As an influencer, she has worked with 100+ global brands. Shivani aims to deliver a consistent ROI from Maybelline and Loreal to Toyota and Fidelity with her authentic storytelling and brand integrations.
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