Neety Singh was born with an ever creative mind that yearns for artistic growth, design development and social activism. Neety’s vision for the design palette of her brand has always been one where Indian ethnic bijouterie fits like a dream anywhere on the planet. An eclectic mix of crisp traditional Indian craftsmanship and Neety’s unique artistry, places this collection on the wish list of every 21st century, multi-tasking, confident woman. Heirlooms of tomorrow, these are pieces a mother will pass onto her daughter at a special milestone in their lives.
Transforming her creative sensibilities and passion into a successful business began with an exhibition in Singapore. Neety’s seemingly small collection of 30 bespoke pieces was a roaring success and resulted in being sold out in a span of half an hour. After this, she set up a studio in Gurugram and a team of trusted kaarigars. Within a year, Neety began to showcase her pieces in New York, London and Washington DC and garnered global appreciation.
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