Michelin Star chef Vikas Khanna, has joined hands with Akshaya.io, World’s first ‘Phygital’
platform to create NFT of his latest and magnus opus work, “Sacred Food of India”, a limited-edition book that
brings recipes of prasad and foods served at various holy places around the country. The physical and NFT versions
of the book will be unveiled at a Gala Dinner hosted by Chef Vikas Khanna in his much celebrated restaurant
Kinara in Dubai .
Akshaya.io will create Non-Fungible Tokens (NFTs) of the book which will enable Vikas Khanna’s fans and those
interested in rare collectables to own original NFT along with physical book. This purchase will authenticate the
originality of this limited-edition work, and ownership of the asset cannot be duplicated in any form. This is the
first-ever collaboration for Chef Vikas Khanna with a Web 3.0 enterprise, and in the times ahead, he intends to
create more augmented reality (AR) and virtual reality (VR) assets of his works and creations.
Commenting on this collaboration, Mr. Ganesh Raju, CEO, Akshaya.io said, “We are happy to be associated with
Chef Vikas Khanna, to create NFTs of his magnum opus work, Sacred Foods of India. Web 3.0 is all set to transform
utility of internet to unimaginable levels, and this is the right period to create Phygital (physical + digital) assets
that will gain prominence with time. Considering Chef Vikas Khanna’s popularity and the uniqueness of this book,
we expect the NFTs of this work will acquire great eminence as time passes. We are expecting a blockbuster launch
of the NFTs on June 23rd in Dubai, and I on behalf of Akshaya.io welcome everyone to experience the future of
internet with this launch.”
“In these fast-changing times when the world of internet is metamorphosing into the future rapidly, it is important
we take the big leap forward. ‘Sacred Foods of India’ is very dear to my heart, and I wish this will be a prized
possession for those who are interested in buying or investing into works of passion. I am happy to be associated
with Akshaya.io, World’s first ‘Phygital’ platform, which will enhance user experience by generations. The clarity in
vision of those behind Akshaya.io makes me believe, together we are going to create a great asset via this launch. I
welcome one and all to be a part of my journey, as I take a giant vault into the new age of internet,” expressed
Chef Vikas Khanna on this association .
While the technology world has been talking about augmented reality (AR), virtual reality (VR), machine learning
(ML), and artificial intelligence (AI), the emergence of Metaverse, which can be defined as a simulated digital
environment using all the earlier mentioned tools along with blockchain, is all set to mimic the real world. The
new-age digital spectrum has created new assets and built avenues to trade with them. Non-fungible tokens
(NFTs) are digital assets using which one can trade across products, including online-only assets. A NFT is a non-
interchangeable unit of data stored on a blockchain that can be sold or traded. Metaverse, NFT combined with
other advanced tools is Web 3.0 transformation which the World has started to experience
About Akshaya.io
Akshaya.io is country’s first ever platform that brings Metaverse, NFT, and Digital Twin together to enable users
claim ownership of physical + digital assets with certified proof of authenticity. From those interested in dealing
with unique collectibles to rare artifacts, Akshaya.io will be a healthy community of highly astute customers.
Since its inception, Akshaya.io has created excitement among companies trading in jewelry, boutique furniture,
artifacts, sports, entertainment, and other sectors, and is all set to sign many prominent Brands, Enterprises, and
few celebrities as partners. Akshaya.io will be the first ever platform to provide the best experience of physical and
experiential shopping in the virtual world. This is the only platform which will enable customers experience and
own both digital and physical variants of any and every asset.
Akshaya.io has to date invested USD 10 million, through internal accruals from founder and seed investors, to build
a robust technology platform that is all set to provide a unique experience to its partners and customers. The
money invested has gone in to develop the backend software and to strengthen Network across India. Currently,
Akshaya.io has physical offices across 45 cities in India, Bangladesh, and Nepal, and has developed strong connect
with prospective partners. Partners will create or add their NFTs to Akshaya.io platform to be sold or traded.
About Chef Vikas Khanna:
Vikas Khanna is an internationally acclaimed Indian American chef, film maker, and author. He is a James Beard
nominee and one of the first Indian chefs to be awarded a Michelin Star in the U.S. He has been featured amongst
the 10 most influential chefs in the world by Deutsche Welle and Gazette Review. He is the host of MasterChef
India, Twist of Taste and Mega Kitchens on National Geographic. Author of 38 award winning books, including
UTSAV (World’s most expensive cookbook) and the creator of documentary series Holy Kitchens and Kitchens of
Gratitude. He founded the Museum of Kitchen Arts, which is home to thousands of India’s unique kitchen tools
and equipment, located at his alma mater, WGSHA, Manipal, India. His restaurants, Kinara and Ellora in Dubai are
rated as Favorite Indian restaurant by Conde Nast. His initiative Feed India served more than 65 million meals
during the Covid-19 Pandemic. The Last Color marks Khanna’s debut as a film writer and director which was
eligible for OSCARS race for Best Feature, 2020.
