Honouring The Finest Efforts In The Field Of Interior Design
In collaboration with Institute of Indian Interior Designers (IIID), Anchor by Panasonic recently presented the IIID-Anchor Awards, honouring the finest efforts in the field of Interior Design. The 18th edition of the IIID Awards and the fourth in collaboration with Anchor Electricals, these awards are presented to dynamic designers who demonstrate excellence in their field every year.
The unique format of these awards has made them a great platform to celebrate design in its truest sense. The IIID-Anchor Awards are conducted at two levels – a regional round and then a national round; with the winners of the regional round automatically qualifying for the national adjudication. This ensures widespread participation that in turn brings emerging talent from across the country into the spotlight.
The recently held award ceremony saw the Senior Management of Anchor Electricals Pvt. Ltd as well as IIID grace the occasion. Zonal awards for the fourth Zone (covering North and East India) as well as the National Awards were awarded at the said event.
The jury – made up of eminent architects, interior designers, design consultants, academicians, artists and editors – holistically reviewed and critiqued the designs in a transparent and efficient process and this edition’s award trophy was designed by renowned designer Michael Foley.
Anchor also used the occasion to launch its new range of Roma Plus Premium Modular Switches & Accessories.
President IIID, Pratap Jadhav said, “With each successive year, we innovate the process of awards to match upto the global standards. The intent is to inspire and invigorate the design fraternity and the country at large, initiate a thought provoking and sustained dialogue with designers and members from affiliated design field and experience the design pulse of the nation.”
Ar. Tanuja B. K., Chairperson IIID Anchor Awards Committee stated, “The synergy built up with the Pan India entries, the jury process, the subsequent celebratory award evenings across the zones have been an exhilarating experience. The jury dictat is a pointer to the current trend in design in the country and with a view to raise the bar of design by making IIID Anchor Awards a global event.
Mr. Ashok Gangar, Director Sales and Marketing, Anchor, commented, “It is an honor to be associated with an award that enjoys a marked distinction in the industry. We are pleased to be a part of such an initiative that helps professionals and upcoming designers exhibit their skills and talent. The growing stature of these awards will surely add new design icons to the industry.”
