The Kaftan Company, India’s most recognized brand for Kaftans, has
launched its Twilight Loungewear Collection, redefining comfort and style for men! The brand’s first collection for men comes after they have already won the hearts of womenwith their stylishly relaxed kaftans. The collection takes the tagline “Live Free” to the next level.
Launched by Prakruti Gupta and Navin Rao in 2016, The Kaftan Company (TKC) has grown by 200% in the last two years. The focus is on making TKC the most accessible, comfortable, and reliable brand, offering an array of sustainable products. The brand uses digital printing and natural fabrics to reduce waste generation and the overall carbon footprint of the
manufacturing process. The founders believe in sustainable partnerships and can undertake on-demand production per orders from boutique channel partners.
With the men’s collection, the Kaftan Company has moved away from traditional T-shirts and track pants to create a new lifestyle statement. There are two variations for loungewear on offer, including one that is more outdoorsy and the other which is laidback. The fabrics are 100% cotton, light, and easy on the skin. Speaking about this, Prakruti Gupta said, “Boring and singular tones and styles are a passe!
At the Kaftan Company, we have introduced branded, fashionable, yet comfortable loungewear options for men with the Twilight collection. In the last two years, we havealready come a long way in building a world-class brand for Kaftans. It was time for us to pivot to offer options for men as well. All our apparel is crafted to ensure an ideal and seamless fit for customers, irrespective of size or style preferences. The fabrics used are luxurious and sustainable with virtually zero waste generation.”
The founders have also built an enterprise with inclusivity and women empowerment, with an 80% female workforce. While The Kaftan Company is already present on leading online platforms in India and local markets in UAE and Botswana, it aims to establish a globalfootprint with physical outlets in different cities and countries in the years ahead.
Since its inception, the family-owned and bootstrapped enterprise has grown from strength to strength. The kaftans are available on leading online e-commerce platforms such as Myntra, TataCliq, Ajio, Shoppers Stop, etc. The Kaftan Company has 80% customer retention, showcasing incredible loyalty driven by the excellent product experience. In the
years to come, The Kaftan Company aspires to become a globally renowned destination for kaftans and build an empire therein.
