New Collection featuring block prints, chikankari, print medley and bandhani
Soch, India’s favourite one-stop destination for all your ethnic needs launches an exclusive summer collection online and at a store near you.
The collection houses ensembles in fluid silhouettes, with breezy structures and lightweight fabrics and breathable fabrics that are perfect for the Indian summer.
The new collection has an expansive range of sarees, salwar suits, kurtas, tunics, kurti suits, lehengas and more available in a broad spectrum of colours like white, pink, red, yellow, blue, green etc.which make for perfect outfits to go from day to night.
Make heads turn with the versatile, tasteful, distinctive and timeless products Soch has to offer this summer in beautiful fabrics such as cotton, georgette, silk, silk blend, cotton silk and chanderi that are perfect to beat the heat! The pieces are beautifully embroidered with delicate work and intricate details. For the latest collection Soch has introduced fascinating block prints, intricate and delicate chikankari work and traditional yet alluring bandhani products, giving customers an array of products to choose from.
Soch has something for everyone and for every occasion!
Price : ranges from INR 498 – INR 12,000
Availability : at all Soch stores & Online on www.soch.com
Follow Soch on Instagram at – @sochstories, Facebook, Instagram, YouTube and Pinterest at – Soch for regular updates.
About Soch:
Soch launched its first exclusive outlet in February 2005, committed to a fashionable range of ethnic wear for women at affordable prices. The company, based out of Bangalore, has 145 stores (across 59 cities) at convenient locations in Angul, Bangalore, Bareilly, Bellary, Belgaum, Bhimavaram, Bhubaneswar, Bhopal, Calicut, Cochin, Chennai, Chandigarh, Coimbatore, Delhi, Davangere, Dharwad, Gulbarga, Guntur, Gurgaon, Goa, Hubli, Hyderabad, Hospet, Indore, Jamshedpur, Kanpur, Kannur, Kolhapur, Kolkata, Lucknow, Mangalore, Manipal, Mumbai, Mysore, Nellore, Nizamabad, Patna, Pune, Pondicherry, Rajahmundry, Ranchi, Raipur, Shivamogga, Salem, Thane, Trivandrum, Tumkur, Trichy, Vadodara, Vijayapur, Vijayawada, Vizag and Zirakpur. Soch is one of the most loved ethnic brands in the country, designed for the modern Indian woman. The brand has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home while still looking their best. The brand offers a wide range of stylish and elegant designer ethnic wear like Sarees, Salwar suits, Kurtas, Tunics, Kurti suits, readymade Blouses, Dress Materials, Masks and Bottoms. For more information, please visit www.soch.com.
