Fae translates to ‘dance in the air’, also confidence and belief. SAND’S spring summer ’23 collection is inspired from that very thought that our souls derive energy from our surroundings, the earth and its cosmos that have the power to move our bodies and minds freely.
Their new collection showcases new silhouettes and cuts representing ‘Fae’ with flowy metallic linen co-ords, textured cotton jumpsuits and dresses in newly launched fabrics. This collection also introduces it’s first ever menswear line and a new set of colour story of Dusk Blue, Clay, an amalgamation of Natural and Ocean sand along with Mint and Soft Sea Blue.
SAND is more about versatility and comfort than trends, trends have a way of moving on but SAND pieces are timeless, they’re designed and developed to make anyone who wears them feel good about themselves. Despite avoiding labels like ‘trends’, there is a new style that is absolutely stunning and very much a new product. It is everyday wear, yet extremely chic and dressy, it is a style you can start and end your day with while staying easy breezy and stylish. As with every collection, SAND is all about fine detailing and how you can style your outfit in several different ways, multi purposing an outfit to look new every time you choose to style it differently.
Welcome the season with an all new SAND wardrobe and add a whole new dimension of style, function and elegance to your look for the season.
Instagram – @sand.byshirin @shirinmann
About SAND :
SAND is an acronym for Such-A-Nice-Day. The name is derived from the feeling of wearing a beautiful piece of clothing that will instantly brighten up your day. SAND is also the colour of the brand, representing beautiful textures, soft fabric grains and it’s cooling nature. A brand that is born out of 21st century values, SAND by Shirin, is a celebration of all things simple, unrestrained and fluid. SAND brings to you tastefully crafted; luxe clothing that conforms to no boundaries and celebrates your unique beauty, shape and size. India’s first fluid fit affordable luxury label, SAND by Shirin is an amalgamation of fluidity, texture, finesse, style and a whole lot of self-love.
Being a part of panels like the Simply Festtalks, CBRE, Etsy and the Women Economic Forum where she received ‘Women of Excellence’ 2019 awards, she has inspired several young leaders.
In the past six years Shirin has launched two very successful brands. SAND being a recent success has got a lot of attention and love. Even though it was launched in the middle of a pandemic it has received immense love and support.
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