Musical artist and style icon Dua Lipa is the new brand ambassador for Pepe Jeans.
Pepe Jeans, the legendary British denim brand is delighted to announce a new partnership with Dua Lipa, one of the most successful musical artists and style icons of her generation. Following in the footsteps of fashion icons and Hollywood stars, Dua Lipa begins her new role by starring in the Spring/Summer 2019 campaign for Pepe Jeans, photographed by David Sims.
The campaign itself is a celebration of the heritage of Pepe Jeans, which was one of the first British brands to bring a distinct fashion perspective to the world of denim in 1973. Fresh-faced and effortlessly poised, Dua Lipa is photographed in black and white wearing a range of classic denim pieces. An emphasis on strength, natural beauty and the timeless appeal of denim takes precedent in both the campaign and the collection itself.